Welcome to the Journey Through Hallowed Ground Partnership’s Certified Tourism Ambassador Program

Our tailored CTA Program is designed to give front-line hospitality employees and volunteers learning experiences to build upon their knowledge of both the local area and the Journey Through Hallowed Ground National Heritage Area.

We intend to help our partners increase local and regional tourism by teaching and inspiring front-line hospitality employees and volunteers to turn every visitor encounter into a positive one, even an exceptional one.

The premise is simple: If front-line employees and volunteers (those who come into immediate contact with the visitor) provide quality service to visitors, those visitors are more likely to have a positive experience, causing them to stay longer, see more sites within the National Heritage Area, tell their friends about their terrific experiences, and even return to the region.

The bottom line is that everyone benefits – visitors, the hospitality industry, and the local economy.

• To see a schedule and sign up for CTA Training in the JTHG National Area

• To learn more about the nationwide CTA program
• Certified Training Ambassador Program Announcement – October 13, 2009
• Certified Training Ambassador Program Executive Summary