Wayfinding and Signage Plans
The Journey Through Hallowed Ground Wayfinding and Signage Master Plan employs the art of using visual information such as signage, maps, landmarks or icons to help navigate pedestrians and vehicles through an unfamiliar and complex environment. These environmental clues direct users to a destination and allow them to experience the site without confusion, creating a positive feeling and sense of comfort and security along the JTHG National Scenic Byway.
In 2010, the Journey Through Hallowed Ground (JTHG) Partnership received federal funding to prepare a Master Graphic and Visual Identity for the JTHG National Scenic Byway (US Route 15, US Route 15 Business and Virginia Routes 20, 231, 22 and 53 from Gettysburg, Pennsylvania, to Monticello in Charlottesville, Virginia). This final document will guide the construction and placement of signage along a 180-mile Byway.
This current project will include consultation with stakeholders, as well as coordination with existing signage and graphic elements of communication in each of the jurisdictions along the Journey Through Hallowed Ground National Scenic Byway. The master plan will create a consistent graphic identity including logo, route gateways and signage, directional signs, designated areas, visitor information delivery system design, interpretive panels, digital media application, web-page, and brochure/map organization. The visual identity will be developed to help visitors more easily connect and relate stories of, and sites along, the Byway to the interpretive themes within the Journey and link the corridor in the three states in a coherent wayfinding and interpretive signage and multi-media system. The graphic and visual identity package will work with and accommodate existing logo-based wayfinding programs and be compatible with each state’s DOT signage programs.
To download the JTHG Wayfinding Program Document (PDF, 24MB), click here.