Research for Partners
National Heritage Area Feasibility Study
This Feasibility Study was prepared to determine the feasibility of the Journey Through Hallowed Ground as a National Heritage Area. The Study is in support of Senate Bill 2645 and House Bill 5195, the Journey Through Hallowed Ground National Heritage Area Act of 2006. A Senate hearing on the bill was held on June 28, 2006.
The Journey Through Hallowed Ground Messaging Research Project
The Journey Through Hallowed Ground (JTHG) Partnership commissioned Destination Analysts to conduct a study of its travel product and develop an effective research-based messaging strategy for building its brand as a worldclass destination. The findings presented in this report are intended to assist the Partnership in refining and focusing it marketing message to three main groups: leisure travelers, the travel trade and travel media.
