Research for Partners
This Feasibility Study was prepared to determine the feasibility of the Journey Through Hallowed Ground as a National Heritage Area. The Study is in support of Senate Bill 2645 and House Bill 5195, the Journey Through Hallowed Ground National Heritage Area Act of 2006. A Senate hearing on the bill was held on June 28, 2006.
The Journey Through Hallowed Ground (JTHG) Partnership commissioned Destination Analysts to conduct a study of its travel product and develop an effective research-based messaging strategy for building its brand as a worldclass destination. The findings presented in this report are intended to assist the Partnership in refining and focusing it marketing message to three main groups: leisure travelers, the travel trade and travel media.